When data confirmed the existing Microsoft in Education site had too many calls-to-action and poor information hierarchy, I was brought on to the project to redesign the site. The sites visuals were updated to feature rich, full bleed photography, authentic video content, and a carousel to organize product, service and offer-related information. The subpage, Professional Development, featured toggle functionality in desktop and tablet format.
With campaign banners also now driving to the site, the updated site gained higher visits (up 73%), more page views (up 83%), and longer site engagement in the first month. Working with a copywriter, she and I re-guided site navigation on the landing page experience. My role included visual design, art direction, site interaction. Redline production and development were completed by other teams and agencies.
"Before" Creative
Refreshed Creative
Professional Development subpage
Responsive landing page banners
Toggle animation
Client: Microsoft
Agency: Wunderman Seattle
Art Director: M'Elena Holder
Copywriter: Dominique DiCristo
Creative Director: Brian Williams 
Group Creative Director: Alison Tintle
Project Manager: Ashley Russell

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